(Central, La.) - The Central Chamber of Commerce encouraged over $130,000 of spending at local businesses through the Hello Local Campaign from June 8 to Aug. 8. Hello Local included a giveaway sponsored by 15 local businesses for a Louis Vuitton purse. Customers who spent at least $10 were eligible to enter. The winner, Becky Walls, was announced at the Central Chamber’s Aug. Member Meeting.
“I am pleased with the support of the community in shopping locally. By supporting local businesses our community is supporting our schools and city. I appreciate our businesses and sponsors for being a part of this successful program,” said Ron Erickson, Central Chamber of Commerce CEO & President.
Hello Local also helped raise awareness on the impact of shopping locally on Central Schools and the City of Central through social media posts, interviews, signage and live videos. The Central Chamber’s campaign coincided with sales tax collection for the City of Central greater than the 2019 amount. Out of all sales made in Central 2.5% supports Central Community Schools, 2% supports the City of Central and 1.5% supports infrastructure.
The Chamber also used the Hello Local brand to highlight local businesses and help them reach the community as they reopened after the stay at home order was lifted. One to two-minute videos were produced for 25 businesses that received 11.5 thousand views and 18 businesses submitted business updates which were shared on social media and received 4.7 thousand views.